Sony Electronics Introduces 2022 BRAVIA XR TV Lineup, New XR Backlight Master Drive Technology With Mini LED

Sony Electronics today announced the new BRAVIA XR television series, including the X95K 4K Mini LED models, MASTER Series A80K 4K OLED models, and X90K 4K LED model.

Powered by Cognitive Processor XR™, the XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the and X95K series for incredible brightness flexibility. Users will be able to enjoy unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as natural mid tones with almost no flare or halos around highlights.

Audio

When watching movies, there’s now an enhanced Acoustic Surface Audio+™ for OLED models and Acoustic
Multi-Audio™ for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience.

The lineup also includes new features that customise and enhance at-home entertainment. There’s also a new Netflix Adaptive calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any conditions.

BRAVIA CORE Calibrated Mode For Image Quality

This new CORE calibrated model automatically adjusts image quality on screen to better align with the video creator’s original vision (if the file is compatible).

Perfect For PlayStation 5 Features

All 2022 BRAVIA XR televisions will be designated ‘Perfect for PlayStation®5’ , which includes two PS5® exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.

Sustainable Materials

Sony is committed to sustainability from the development process all the way through to the viewing experience. This year, select models use Sony-developed SORPLAS™, a 99% recycled plastic material that has
reduced the amount of virgin plastic used by up to 60%.

X95K [85” class (84.6” diag.) models] 4K Mini LED TV features:
⦁ Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
⦁ XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
⦁ XR Triluminos Pro and XR Contrast Booster combine to express billions of accurate colours with exceptional black contrast.
⦁ X-Anti Reflection minimises reflection for a distraction-free viewing experience.
⦁ X-Wide Angle™ technology provides vivid real-world colours from any angle while retaining more colour and brightness.
⦁ BRAVIA CORE Calibrated mode
⦁ Acoustic Multi-Audio™ uses sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. In addition to front-firing speakers, these sound positioning tweeters manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass no matter where the TV is placed.
⦁ Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
⦁ BRAVIA CAM6 accessory compatible and Ambient Optimisation Pro
⦁ Quick access to an array of content and services with Google TV.
⦁ Simple Remote features a simple, easy-to-use design that is effortless to clean. All buttons are specially coated with antibacterial material.
⦁ Hands-free voice capabilities.
⦁ Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps viewers focused on the picture for a truly immersive big screen viewing experience without distraction.

A80K [77” class (76.7” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:


⦁ Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.


⦁ XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
⦁ BRAVIA CORE Calibrated mode
⦁ Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes three actuators and two subwoofers. Two of the actuators are dedicated to treble, strengthening sound localisation and surround sound.


⦁ Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.


⦁ BRAVIA CAM accessory compatible and Ambient Optimisation Pro
⦁ Quick access to an array of content and services with Google TV.

⦁ Simple Remote features a simple, easy-to-use design that is effortless to clean. All buttons are specially coated with antibacterial material.
⦁ Hands-free voice capabilities.
⦁ Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
⦁ Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.

X90K [85” class (84.6” diag.), 75” class (74.5” diag.), 65” class (64.5” diag.) and 55” class (54.5” diag.) models] 4K LED TV features:

⦁ Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
⦁ Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness with wider colour gamut.
⦁ BRAVIA CORE Calibrated mode
⦁ Acoustic Multi-Audio™ includes two sound positioning tweeters, in addition to traditionally placed TV speakers, that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.
⦁ Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
⦁ BRAVIA CAM accessory compatible and Ambient Optimisation Pro
⦁ Quick access to an array of content and services with Google TV
⦁ Simple Remote features a simple, easy-to-use design that is effortless to clean. All buttons are specially coated with antibacterial material.
⦁ Minimalist One Slate design with flush surface maximises the screen and minimises the bezel, so users stay focused on what’s important – the picture.
⦁ Two-way stand provides different stand position options, including a standard position to eliminate distractions and a soundbar position to elevate the TV and integrate a soundbar system.

Price List

Model SRP
X95 (85”) @ RM28,999
A80k (77”) @ RM24,999
A80k (65”) @ RM13,899
A80k (55”) @ RM9,599
X90K (85”) @ RM19,999
X90K (75”) @ RM11,999
X90K (65”) @ RM7,899
X90K (55”) @ RM5,899

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