Samsung Wants To Set A New Standard For Smartphones This Unpacked 2022

“When I look around me, I’m astounded by how much innovation exists in our world today. Yet I am most excited about the evolution of the smartphone. This single device gave way to new digital industries – to remote work, schooling, entertainment, and fitness – and the ability to capture, explore and communicate with anyone, anywhere with the touch of a finger.

The smartphone is a portal to infinite progress. And at Samsung, we have never taken that for granted.

It’s not enough for mobile innovation to just evolve with the world. We have to be a step ahead, so our technology can help transform the way we experience everything around us and make our lives easier. That’s why we constantly push ourselves to break the rules of what a smartphone can do.”

– Dr TM Roh, President & head of MX Business


Breaking the Rules to Start the Next Chapter in Smartphone History

In 2011, the Galaxy Note merged the convenience and portability of smartphones with the expansive screen and notepad-like functionality of tablets. Some balked at the 5.3-inch display — considered enormous then — but Note created a legacy where a large display is now the standard. The S Pen also surprised everyone. It empowered people to bridge creativity with productivity – whenever inspiration struck, they could quickly write down their ideas and thoughts in Samsung Notes.

Fast forward to 2019, the Galaxy Z Fold Series shook the world, being one of the first to bring about a new form factor for a smartphone in the market. With Flex Mode, video calls became hands-free and easier, and multitasking with multiple windows were also a breeze, as the phone becomes tablet-sized with just a simple folding. This set the trend in motion once again and foldables became the next big thing in the mobile market.

Innovating by Listening to Consumers and Taking Note

In a sea of smartphone sameness and iterative updates, Samsung’s ambition remains firm: to detect the signals that transformation is stirring – by listening to consumer feedback – and continue to deliver mobile experiences that empower evolution. It was quite the shocker when we didn’t get to see a new Galaxy Note last year, and it seems the global giant is poised to carry on that legacy now.

Galaxy Unpacked will Catalyze the Next Evolution of Galaxy

With even loftier ambitions trying to be set to stone, Samsung promises a new generation of innovation, design and sustainability with what they’re about to release this February 2022 at the Galaxy Unpacked 2022 event. We’re no strangers to this yearly affair so just keep your eyes glued on Samsung’s Facebook Page for the next 2 months!

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