MR D.I.Y Group (M) Berhad and Touch ”n Go Group had recently announced that they are officially rolling out several strategic collaboration initiatives to enhance customer experience across online and offline channels.
Aside from bringing greater benefits and convenience to their sets of customers and users, these initiatives are ultimately aimed at ensuring a more relevant approach to marketing through personalization of offers on the back of data and analytics capabilities.
What does this all mean exactly?
It just means you can top up your Touch ‘n Go cards at all MR DIY stores, and even use your Touch ‘n Go eWallet to make purchases there and even on MR DIY’s website. MR D.I.Y is currently one of Touch ‘n Go eWallet’s regular partners for the eWallet’s “The Goal Hunter” loyalty program, where MR D.I.Y vouchers are available for users to redeem and enjoy cashback at MR D.I.Y.
This strategic collaboration takes the work between the companies further and will see MR D.I.Y being a prominent feature in the Touch ‘n Go eWallet, powered by the eWallet’s Mini Program platform. This will allow 16 million Touch ‘n Go eWallet users to seamlessly browse MR D.I.Y’s catalogue, order and pay for the items they want, and have the purchases delivered, or ready for pick-up at their store of choice. This is slated for a public launch in Q3 of 2021.
“We are constantly looking for new and innovative ways to make MR D.I.Y more accessible to more customers nationwide. This partnership with Touch ‘n Go is a major step in making shopping at MR D.I.Y cashless and rewarding. More importantly, this move makes shopping at MR D.I.Y even more convenient by taking our promise of “Always Low Prices” right into the screens and devices of customers. This is a major milestone in our aim of becoming the nation’s preferred retailer, and we thank the Touch ‘n Go team for making it happen.”
“Winning in today’s business environment requires forging strong partnerships with like-minded brands, in order to deliver clear value propositions to customers and users. We think that we have a perfect partner in MR D.I.Y, and together we hope to pave the way for superior offerings for both our sets of customers” .
Touch ‘n Go and MR D.I.Y are iconic home-grown brands with a strong view of being hyper customer centric; with an unending focus on delivering superior value across the customer experience chain,”
-Effendy Shahul Hamid, Group CEO, Touch ‘n Go Group.