Xiaomi Malaysia had recently partnered with Universiti Teknologi MARA (UiTM) to ignite a spark of creativity in students through the power of mobile photography. This initiative, part of Xiaomi’s global Education program, offered a unique learning experience for students from UiTM’s Department of Creative Photomedia, utilizing the advanced camera technology of the Xiaomi 13T Series, co-engineered with Leica.
Mastering the Art:
- The program kicked off with an exclusive Masterclass led by renowned photojournalist and Leica photographer, Sadiq Asyraf. He shared invaluable insights and techniques, empowering students to unlock their potential in both photography and mobile photography.
Capturing Malaysia’s Essence:
- Students embarked on a special assignment: “Celebrating the Essence of Malaysia,” tasked with capturing cultural diversity and individual stories through environmental portraiture using the Xiaomi 13T Series. These heartfelt portraits, showcased in a stunning exhibition, revealed the students’ remarkable talent and storytelling abilities.
Top Honors:
- Three students emerged as winners, receiving prizes from Xiaomi Malaysia for their exceptional photographs. Muhammad Al-Amin bin Azman’s “Mengabadikan Warisan: Karya Potret Fotografi ‘Kerangka Sebuah Arca Kepala'” stood out, showcasing the beauty and heritage of Malaysia.
Impactful Partnership:
- This collaboration, valued at RM 65,000, underscores Xiaomi’s commitment to fostering innovation and creativity through accessible technology. As Mr. Eddie Huang, Country Manager of Xiaomi Malaysia and Singapore, stated, “We are honored to partner with UiTM and empower students to explore their creative potential through mobile photography.”
Beyond Equipment:
- Ts. Mohd Shariful Hafizal, Coordinator Program at UiTM’s College of Creative Arts, emphasized, “This collaboration proved that exceptional imagery transcends expensive equipment. Smartphones like Xiaomi’s empower students to express themselves artistically without limitations, bridging the gap between technology, creativity, and education.”
Xiaomi Education:
- This initiative embodies Xiaomi’s commitment to nurturing a culture of innovation and creativity, encouraging students worldwide to leverage technology for artistic expression.
Inspiring the Future:
- The success of this partnership at UiTM paves the way for future collaborations, showcasing Xiaomi’s dedication to empowering the next generation of creative minds through accessible technology.
