The next generation of Galaxy devices is expected to launch later this month at Galaxy Unpacked 2023. As such, Samsung continues that momentum with their “Join the flip side” campaign.
“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new. With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”
Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics.
Building on the first ‘Join the flip side’ video released last September, the new campaign video continues the campaign theme, calling on people to lean in to their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone. The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.
The Flipping Deal
Are you ready to unfold the next Galaxy innovation? From now until 26 July 2023, register your interest at www.samsung.com/my/unpacked/ to receive first-hand updates and also up to RM400 Samsung e-vouchers[1] to pre-order the new Galaxy! See how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet at Galaxy Unpacked 2023 on 26 July at 7:00PM Malaysian Time.
[1] The redemption of up to RM400 e-voucher is only available to pre-orders of the Next Galaxy devices by registered customers. The e-voucher amount may vary depending on device purchased. Multiple registration with different email addresses allowed. However, each ROI code is only applicable to one (1) Next Galaxy device purchase. Other terms and conditions apply.
