Tech-enabled Ninja Van Malaysia has launched a comprehensive e-guide to help Malaysian Small and Medium-sized Enterprises (SMEs) expand their businesses across Southeast Asia. Titled “From Malaysia to Southeast Asia: A Practical Guide for E-commerce SMEs Expanding Beyond Borders,” the free resource provides actionable strategies for navigating the region’s dynamic e-commerce landscape.
The e-guide was marked by a compelling panel discussion featuring Jeremy Hong, Regional Vice President of Cross Border at Ninja Van Group; Yienyee Soh, Chief Relationship Officer at EasyStore; Marcus Lim, Head of Growth at Milieu Insight; and Sam Zhang, Client Solutions Manager at CPXi Asia. Together, they discussed actionable insights and shared how Malaysian businesses can successfully navigate and grow in Southeast Asia’s dynamic e-commerce landscape.
E-Guide
Developed in collaboration with research firm Milieu Insight, data from 1200 online shoppers across Malaysia, Singapore, Vietnam, Thailand, The Philippines, and Indonesia has been compiled to create the e-guide. A key finding reveals that Malaysian brands enjoy high trust among these consumers, with categories like Fashion and Accessories, Food & Beverage, and Health & Beauty leading in cross-border popularity.
“This demonstrates the competitive advantage that businesses based in Malaysia have within the Southeast Asian e-commerce market. With Malaysia’s strong brand presence and strategic location, local businesses are primed to leverage the country’s advanced logistics network for seamless cross-border expansion.”
Denise Wong, Head of Cross Border at Ninja Van Malaysia
The e-guide offers a step-by-step approach, starting with practical e-commerce logistics considerations and guiding SMEs in selecting the most suitable markets for entry. It emphasizes three crucial factors for cross-border success: optimizing logistics networks, navigating regulatory landscapes, and catering to each market’s unique demands.
The e-guide launch underscores Ninja Van Malaysia’s commitment to empowering local businesses. With its extensive network and comprehensive solutions, Ninja Van continues to drive growth in the Southeast Asian e-commerce sector.
“Drawing on a decade of operational expertise, we understand the challenges businesses face when expanding into new markets. This e-guide, crafted in collaboration with CXPi and antics@play, equips SMEs with the knowledge to scale their businesses regionally.”
Jeremy Hong, Regional Head of Commercial (Cross-Border), Ninja Van Group
One Key Insight
The survey revealed that Malaysian brands are highly popular amongst Southeast Asian countries with 67% of Singaporeans purchasing from Malaysian brands, followed by 46% of Filipinos and 42% of Thais.
In response to these findings, industry experts highlighted the opportunities this presents for Malaysian businesses looking to expand regionally. According to EasyStore, a leading Unified Commerce platform, “Cross-border commerce is no longer just about shipping products; it’s about delivering a seamless and consistent customer experience across regions. EasyStore’s Unified Customer Experience (UCX) platform empowers Malaysian SMEs to integrate logistics, marketing, and e-commerce into one streamlined solution.
This ensures that no matter where customers are, they enjoy the same cohesive brand experience. With partners like Ninja Van enabling efficient regional delivery, businesses can focus on scaling their presence. Through EasyStore, SMEs can tailor their strategies to connect with diverse Southeast Asian audiences, leveraging tools for localised marketing, personalised engagement, and unified touchpoints across online and offline channels.”
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