Sony releases the ZV-E10, now it’s basically a A6400 for vlogging.

The Sony ZV series is the vlogging series of cameras from Sony, and traditionally they would have smaller 1-inch sensor or around thereabouts but Sony today broke the norm with the new ZV-E10, packing in a 24MP APS-C sensor in the familiar and lightweight ZV body. It’s basically on crack, because the sensor is used in full-fledged camera.

Video wise it’s capable of recording up to 4K 30 fps (with a x1.23 crop, of-course) and now uses the E-mount lens mount so you can change lenses in it now. It even has flat color capabilities like S-Log2, S-Log3, and HLG profiles for cinematic use. The sensor only has digital stabilization so pairing it with a optically stabilized lens would be the best idea if you plan to buy one, as digital stabilization would apply a x1.44 zoom. It’s available in a body only package or bundled with the 16-50 kit lens that is more or less the same as the previous year’s ZV-1.

On the back you have a good old tilty-flippy articulating screen with a hot-shoe on top for external mic or a wind noise cancellation deadcat. The buttons and menu are all the familiar Sony ecosystem designs so Sony users would be used to it very quickly. There is a new “background defocus” feature which automatically blurs out the background and focus on a non face-detected object that is nearest to the camera for all your product b-rolls, so gone are the days of placing your hand over a product to show it. (IQ 200,000 inventions honestly, I hope all the Sony Alpha cameras get updated with this but it is unlikely due to the vlogging-centric nature of the ZV lineup).

On the side you have a dedicated microphone & headphone jacks, a mini hdmi and a now type-c charging port to juice up the new larger NP-FW50 battery that is used in many of Sony’s full-fledged cameras, so prepare to own a bucket load of these if you plan to use this shoot videos outside for over half a day.

Price and Availability

US pricing is $700 for the body only and $900 for the 16-50 kit lens bundle. Will it reach Malaysia? Yes.
If you are interested you can sign up for the launch event by clicking here.

If you want to learn more about this camera you can click here to visit the Sony official ZV-E10 product page.

We have the Malaysian pricing, but were keeping a BIG, BIG secret.


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