“At Xiaomi, our main priority has always been to fill in the gaps for products that can best cater to customers’ needs and preferences at the most accessible price points. In order to maintain our role as a leading technology brand, we practice a dual-brand strategy which entails two of our renowned smartphone brands – Xiaomi and Redmi. While the Xiaomi series focuses on premium flagship smartphones with price points that disrupt the market, the latter features amped-up performance equipped with impressive features at a budget-friendly price.”
“We are elated by the news of our strong standing on the list of smartphone vendors in Malaysia in Q2 2023. We are thankful for the opportunity despite the challenging times affecting the smartphone industry as a whole across all markets. We hope to continue our efforts to ensure that our Fans and users in Malaysia are able to access the best that technology has to offer by bringing in different variations of the latest products in the near future.”
Nicolas Shi, Country Manager for Xiaomi Malaysia and Singapore
Global market research firm Canalys has announced that Xiaomi took the lead in the list of smartphone vendors in Malaysia once again for Q2 2023 with 18% unit share for sell-in shipments.
This year, Xiaomi has launched the Redmi Note 12 series and Xiaomi 13 series which have seen great success with features packed with superior mobile imaging technology, boosted performance, with a classic design that fits modern aesthetics. The two series caters to unique audiences who look for smartphones in the mid-range and premium flagship categories. The company continues to thrive in the industry by making their latest innovations accessible to all their Fans and users in Malaysia.
