Samsung Malaysia Electronics partnered up with consumer electronic player Senheng to open the first ever Senheng x Samsung Premium Experience Store in downtown KL, specifically at the Shoppes at Four Seasons Place.
The management team of both Samsung and Senheng alongside distinguished guests were
present at the grand launch of the store which retail Samsung’s latest collection of mobile devices and state-of-the-art consumer electronics and home appliances that includes flagship
line-ups like the Galaxy S series, Galaxy Z series, Galaxy Hearables and Wearables, Neo QLED Smart TVs, BESPOKE appliances and more.
From The Big Players
“We are excited for this collaboration with Senheng that extends on our long-term partnership to
enhance Samsung consumers’ experiences. At Samsung, people are at the centre of everything
we do. Everything that we are doing today is being designed to enrich people’s lives in ways
that matters the most and provide a healthier environment”
Edward Han, President of Samsung Malaysia Electronics
“Senheng and Samsung have been engaging in a very fruitful strategic partnership for over many years. Our partnership with Samsung allows an opportunity for a new era of connectivity and collaboration in businesses. We share a commitment to open collaboration and are continually looking for new ways to deliver better user experiences across devices, applications, and services, so that people across Malaysia can have a feel of Samsung’s latest products”.
Lim KH, Chairman of Senheng
The Place
With a grand space of 5,399 sqft, consumers will not only see a display of Samsung goods at
the location, but will also get to experience what it’s like to live in a connected, smart living
environment. There are six experiential zones of Mobile eXperience, Visual Displays and Digital
Appliances that feature Samsung’s latest products including the Galaxy S22 Ultra, BESPOKE
AirDresser, Neo QLED 8K TV, The Freestyle, and many others.
Launch Promo
In conjunction with the grand launch, there will be exciting deals for customers to enjoy when
they make their purchase from 17th June 2022 to 21st June 2022 in-stores and on the Senheng
mobile application. From RM1,000 rebate for every purchase of the Galaxy Z Flip3 5G, to
RM2,599 worth of free gift when you purchase a QLED 4K TV . You can also receive up to
RM3,699 worth of free gifts when you purchase the BESPOKE refrigerator . There are plenty of
deals to snag, so be sure to tune into our live shows that are happening daily during the promo
period on Samsung’s and Senheng’s official Facebook pages.
| Date & Time | Product Highlight | Guest Hosts |
| 17th June 2022, 8pm | QLED 4K TV, Smart Monitors | Shafiq Chulan & Shu Faye |
| 18th June 2022, 4pm | WindFree Air Conditioners, BESPOKE Refrigerators | Dini Schatzmann & Caely See |
| 19th June 2022, 4pm | Galaxy S Series & Galaxy Z Series | Brandon Ho & Sachie Amira |
| 20th June 2022, 8pm | Smart Home Appliances | Caely See & Jack Lim |
| 21st June 2022, 8pm | Washer & Dryer, BESPOKE AirDresser & BESPOKE Jet | Shalma Ainaa & Wan Imar Izzat |
