Fender Audio®, operated under license by Riffsound Pte. Ltd., has officially announced its entry into the Malaysian market following a successful debut at CES 2026. The brand, which received multiple “Best of CES” honors, is introducing two flagship products designed to merge Fender’s legendary sound heritage with next-generation personal audio technology: the ELIE™ portable speaker series and MIX™ headphones.
ELIE™ Portable Speaker Series
The ELIE™ (Extremely Loud Infinitely Expressive) series features the E6 and E12 configurations. These Bluetooth® speakers are the first globally to implement Waves SOC technology, which, alongside integrated subwoofers, provides distortion-free audio and superior power efficiency.
Key features include:
- Versatile Connectivity: Supports up to four simultaneous audio channels, including Bluetooth, XLR, and 1/4″ wired inputs.
- Flexible Soundscapes: Units can be configured in stereo mode or synchronized in “multi-mode” for immersive environment-wide sound.
MIX™ Modular Headphones
Designed for longevity and high performance, the MIX™ headphones feature a modular architecture allowing users to replace elements over time.
Technical highlights include:
- Superior Drivers: Equipped with 40mm Graphene drivers and hybrid Active Noise Cancellation (ANC).
- Advanced Connectivity: Includes the FWD Tx USB-C transmitter for lossless (LHDC-V) and Auracast™ transmission.
- Battery Life: Offers up to 100 hours of endurance
Pricing and Availability
“ELIE and MIX are built for how people listen today — portable, flexible, and deeply personal,” said Mah Chernwei, CEO of Riffsound11. Both products will be available in Malaysia starting March 2026.
| Product | Retail Price (RM) |
| ELIE 12 Speaker | RM1,899 |
| ELIE 6 Speaker | RM1,399 |
| MIX Headphones | RM1,399 |
