Colorful Technology Company Limited (Colorful) held their first overseas launch of its new digital companion, iGame x Senna, today in Kuala Lumpur, Malaysia. This event, hosted at The Grey Box, GMBB, signifies a major milestone in Colorful’s expansion into Southeast Asia’s dynamic gaming and creator markets.
Commitment to the Malaysian Market
Malaysia was specifically chosen for this inaugural international debut due to its substantial base of over 20 million gamers and its rapidly growing creator community.
“Malaysia’s creators and gamers are gaining recognition on the global stage,” said Mr. Chris Liu, Senior Vice President of Colorful Technology. “Hosting the event here first shows our commitment to supporting this market with innovations that evolve with its needs”.
To mark the occasion, Colorful welcomed Mr. Marco Xu, Director of Consumer Business, APAC South from NVIDIA, as a special guest. The launch event was organized in partnership with GMC Worldwide Malaysia.
What is iGame x Senna?
iGame x Senna is an AI-powered digital companion integrated within Colorful’s iGame Center software. It is designed to be a “smarter companion” and a reliable “teammate” for today’s digital community.
Key features of iGame x Senna include:
- Real-time system monitoring to check performance.
- Providing reminders for updates.
- Helping to optimise hardware for a smoother experience.
The companion is built to support various users:
- Gamers benefit from more stable performance and gameplay.
- Streamers can enjoy uninterrupted sessions.
- Creators experience faster editing and easier multitasking.
Mr. Liu added, “With Senna, we are giving gamers and creators a teammate they can rely on. It keeps gameplay smooth, streams uninterrupted, and grows with every creator’s ambitions”.
Colorful’s Growing Presence
Colorful has been actively involved in the Malaysian market since 2017, initially with storage products and later expanding its offerings to include graphics cards, motherboards, and laptops. The introduction of iGame x Senna further solidifies Colorful’s long-term commitment to building its presence and supporting local gamers and creators in the country.
Colorful Group (CFG) has over 24 years of experience as a manufacturer of a wide range of products, including motherboards, graphics cards, all-in-one PCs, and memory & SSDs.
