Kingston Technology, a leading provider of memory products and technology solutions, has announced the launch of its “Built on Commitment” campaign across the Asia-Pacific (APAC) region.
The campaign emphasizes Kingston’s core values of Performance, Quality, Reliability, and Service, highlighting its dedication to customers, partners, and communities. A central element is the “Commitment Squad,” which embodies these values and aims to empower users in their creative, gaming, and innovative pursuits.
Kingston is also introducing exclusive promotions in all markets as part of this initiative. The “Commitment Squad” is depicted as bringing Kingston’s legacy to life, enabling users to unlock “infinite possibilities”. The campaign aims to provide users with the necessary tools for success in the digital world.
Each member of the “Commitment Squad” represents a key commitment:
- Performance: Portrayed as a fearless trailblazer, representing Kingston’s focus on speed and power for demanding tasks like gaming, 4K video editing, and AI tools.
- Quality: The squad’s perfectionist, symbolizing Kingston’s dedication to precise, high-quality products for seamless creative workflows.
- Reliability: The dependable captain, representing Kingston’s commitment to 100% tested products for consistent performance and support in critical tasks.
- Service: The warm and approachable heart of the squad, reflecting Kingston’s fast, proactive customer support.
Kevin Wu, Sales/Marketing and Business Development Vice President of the APAC region, stated that “Commitment is more than a word at Kingston, it defines who we are and drives everything we do, from innovation to customer experience”. He added that the campaign and the “Commitment Squad” reinforce core values and empower users.
A 360-degree campaign is rolling out across APAC to spotlight the “Commitment Squad”. Promotions and social media activities will be announced on the Kingston Facebook page.
