Infinix, has achieved a top 3 position in Southeast Asia with a 16% market share in Q3 2024. This success is driven by strong sales, particularly in Malaysia, where Infinix is now a top 4 brand with 97% annual growth.
Key factors contributing to Infinix’s success include:
- Focus on the mid-range segment: Devices like the NOTE 40 series and ZERO 40 5G offer advanced features at competitive prices.
- Gaming-focused devices: The Infinix GT 20 PRO and HOT 50 5G cater to the growing gaming community in Malaysia.
- Strategic partnerships: Collaborations with popular mobile gaming platforms further enhance Infinix’s brand presence.
Infinix’s parent company, Transsion, has successfully captured the entry-level and mid-range segments in Southeast Asia by offering compelling alternatives in a price-sensitive market. This strategy has enabled Infinix to maintain steady growth despite intense competition.
