HONOR made a significant impression at Mobile World Congress (MWC) Barcelona 2025 in Spain with its ambitious HONOR ALPHA PLAN. This new corporate strategy aims to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. The announcement garnered substantial attention from the global media and industry experts, marking a pivotal moment in HONOR’s journey towards innovation and technological excellence. This resulted in HONOR winning over 50 media awards at MWC for its AI innovations and excellent products.
During MWC, HONOR introduced the new HONOR Watch 5 Ultra, HONOR Pad V9, HONOR Earbuds Open and HONOR MagicBook Pro 14 which received praised from various global media outlets like TechRadar, Tom’s Guide, Android Authority, 9to5Google and GadgetMatch for their innovative features, high performance, excellent design, making these devices stand out.
TechRadar hailed the HONOR Watch 5 Ultra as the Best Smartwatch of MWC 2025, lauding its rare combination of affordability, system-agnostic compatibility, and impressive battery life. The publication highlighted its titanium shell, 1.5-inch AMOLED screen, and 15-day battery life.
The HONOR Pad V9 received acclaim for its exceptional design and performance. Tom’s Guide praised it as a strong iPad competitor, highlighting its gorgeous display, long battery life, and AI-infused user interface. 9to5Google also noted its solid specs, including a fast processor, ample RAM, a large battery, and fast charging
The HONOR Earbuds Open also garnered positive reviews for their unique open design and sound quality. TechRadar named them ‘Best Earbuds’, praising the device’s exceptional audio, richer bass than most competitors, active noise cancellation, AI live translation, and slim, portable design. GadgetMatch commended the earbud’s comfort and superb sound quality, particularly the bass, which was described as “bassing” and comparable to some of the best earbuds on the market.
Additionally, the HONOR MagicBook Pro 14 has been recognized for its sleek design and performance capabilities. NotebookCheck highlighted its color-accurate OLED display and the option of two different Intel processors, making it a compelling choice for professionals seeking high-quality visuals and processing power.
Meanwhile, media outlets, CNBC, Reuters, Bloomberg, Tom’s Guide and ZDNet are praising HONOR’s ALPHA PLAN for its bold US$10 billion investment in AI, the brand’s strategic expansion into a diverse AI-powered ecosystem, and its commitment to 7 years of Android OS and security updates for the HONOR Magic Series, positioning it as a serious competitor to major tech players.
