Samsung has launched its latest flagship smartphone, the Galaxy S25 series, featuring a range of AI-powered features and upgrades. The series includes the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, all designed to provide a more intuitive and personalized mobile experience.
“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured. Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”
TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics.
What’s Actually New?
AI-powered features:
- Multimodal AI agents that can interpret text, speech, images, and videos for natural interactions.
- Upgraded Circle to Search that recognizes phone numbers, emails, and URLs on the screen for quick actions.
- Improved natural language understanding for easier interaction with the device.
- Gemini, activated by pressing and holding the side button, for seamless interaction across Samsung and Google apps, as well as third-party apps like Spotify.
- Enhanced communication, productivity, and creativity tools, including Call Transcript, Writing Assist, and Drawing Assist.
Performance and hardware upgrades:
- Powered by the Snapdragon 8 Elite for Galaxy, a customized processor that delivers a significant performance boost.
- Improved camera capabilities with a new 50MP ultrawide camera sensor and 10-bit HDR recording.
- Advanced editing tools like Audio Eraser and Virtual Aperture for a more professional experience.
- Durable design with a slimmer, lighter, and more durable build, featuring titanium and Corning Gorilla Armor 2.
- Sustainable practices, including the use of recycled cobalt in batteries.
One UI 7
With One UI 7, the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.
AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognises phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.
With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.
Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.
| Participating Models | Storage | RRP (RM) |
| Galaxy S25 Ultra | 1TB | RM7,799 |
| Galaxy S25 Ultra | 512GB | RM6,599 |
| Galaxy S25 Ultra | 256GB | RM5,999 |
| Galaxy S25+ | 512GB | RM5,599 |
| Galaxy S25+ | 256GB | RM4,999 |
| Galaxy S25 | 512GB | RM4,599 |
| Galaxy S25 | 256GB | RM3,999 |
Available Colors
| Models | Retail | Online Exclusive |
| Galaxy S25 Ultra | · Titanium Silverblue · Titanium Gray · Titanium Whitesilver · Titanium Black | · Titanium Jadegreen · Titanium Pinkgold · Titanium Jetblack |
| Galaxy S25+ | · Navy · Icyblue · Mint · Silver Shadow | · Blueblack · Coralred · Pinkgold |
| Galaxy S25 | · Navy · Icyblue · Mint · Silver Shadow | · Blueblack · Coralred · Pinkgold |
Early Promo
From 23 January to 13 February 2025, customers will be able to enjoy offers worth up to RM1,600 when they pre-order the Galaxy S25 series. Get double storage upgrade worth up to RM600 for selected models and enjoy up to RM400 off when you pay with a CIMB bank card. Don’t forget to redeem your pre-registration e-voucher worth up to RM600 at checkout today!
